Pricing Yourself Like a Pro is an 8 week online course designed to help performers gain clarity about their financial goals and take control when it comes to their price rates. This course includes financial tools that you can complete from the comfort of your own home!
Included in this Course:
- Intorduction to Price Yourself Like a Pro
- Your Financial Blueprint
- Financial Freedom Number
- Finding Your Day Rate
- Travel, Perks, Exposure
- Justifying Your Rates
- Pricing Strategies That Sell
- Perceived Value
Module 1: Price Yourself Like a Pro
This introductory video will break down the course ahead and help you prepare to price yourself like a pro!
Module 2: Financial Blueprint
Our belief system is formed when we are around eight years old. This means that much of what we believe about money stems from our childhood and what we’ve been taught by our parents. This module is designed to help you think about what you learned about money when growing up.
Module 3: Financial Freedom Number
Your Financial Freedom number is the amount of income needed in order to pay for your daily living expenses. It’s the amount of income required from your savings and investments that would allow you to quit your job and no longer work. That doesn’t mean you have to quit your job, but it gives you the freedom and control to do so if desired.
Module 4: Find Your Day Rate
Pricing can seem confusing when you are first starting to pitch yourself to clients. So let’s break it down. In this module we will take our financial freedom numbers and use them to calculate our day rate.
Module 5: Travel, Perks, Exposure
Your performer rate does NOT include travel expenses, perks and exposure. These expenses should be added after your rate and should be paid for by the client. A Travel Expense is an expense incurred while traveling for business purposes or entertaining a business client.
Module 6: Perceived Value
Perceived Value is the customers’ evaluation of the merits of your product or service, and its ability to meet their needs and expectations, especially in comparison with your competitors. Learn to base your prices on value, not time.
Module 7: Justifying Your Rates
Before you’re tempted to cut costs so that you can lower the fees you charge, evaluate the services you offer and communicate the value you provide. In this module you will learn how to properly explain your rates to any client!
Module 8: Pricing Strategies That Sell
Let’s talk about pricing strategies! These often get confused with undercutting in the entertainment industry. Performers talking about being undercut by a competitor and asking other performers within the field to stay within the industry standard. Learn what the industry standard is and how do you stay within it!
Module 9: Handling Charitable Donations
As a performer, there comes a time when someone asks for a free performance for their non profit organization or fundraiser. So lets discuss what is considered a charitable organization, how much you can write off and how to properly record it for taxes at the end of the year.
Module 10: Income Expense Reports:
Its shocking to me how many businesses are operating without an income/expense report! If you dont have one, you are likely making tax errors and los9ng money, or worse, could be audited. In this module learn how to do proper accounting for your business.
Module 11 Creating a Financial Plan:
On the final day of the course we will be creating a financial plan for your business. In this module we will predict future income, asset values and withdrawal plans. These will help us steer our business in the right direction and give your potential investors an idea of your financial vision.
- Handling Charitable Donations
- Income Expense Reports
- Create a Financial Plan
Krystin Railing is a classically trained dancer and a professionally trained circus performer who has performed in 10 states within the United States and over 20 countries on 3 continents including North America, Bahamas, Caribbean, Central/South America and Europe!
- United States: Alaska, California, Florida, Georgia, Indiana, Nevada, New Jersey, New York, Oregon, and Washington
- North America: Canada, Mexico, United States
- Bahamas/ Caribbean: Antigua, Aruba, Barbados, Bonaire, Curaçao, Great Stirrup Cay, Nassau, St. Lucia, St. Maarten, St. Thomas
- Central/ South America: Belize, Colombia, Costa Rica, Dominican Republic, Honduras, Panama Canal, Panama, Puerto Rico
- Europe: Slovakia
Krystin Railing has been performing Hula Hoops internationally since 2009 and has been showcased at Seaport Village Buskers Festival, the Fringe Festival, and The House of Blues She has performed hula hooping on Norwegian Cruise Lines and has been featured on numerous news programs, late night talk shows, magazines, new papers and blogs for her incredible hula hooping skills. She was on the awards committee for the Hoopie Awards for 5 years and has been nominated for several awards.
Krystin Railing is a world renowned and internationally travelling professional Juggler. She learned to juggle in 2010. She was also the Communications Director for the International jugglers Association in 2019.
Master Fire Manipulator, Krystin Railing is a certified Firewalking Instructor and Empowerment Coach through The Firewalking Center. She is fully insured and covered for fire through Specialty Insurance. She is also certified in Fire Prevention and Fire Fighting through the Southwest Maritime Academy, and has a Fire Safety Certification from The Flow Arts Institute. She has led and produced Firewalks across the country including California, Georgia, and New York.
StartWelcome to Pricing Yourself Like a Pro (19:25)
StartYour Financial Blueprint
StartFinancial Freedom Number (19:57)
StartDay Rates (31:27)
StartTravel, Perks, Exposure (25:37)
StartPerceived Value (25:07)
StartPricing Strategies (20:19)
StartHandling Charitable Donation Requests (13:38)
StartFunding Your Business (19:42)
StartFililng Business Taxes (53:07)